It looks like General Motors is taking a page from Chrysler’s 1980s playbook as it will soon be running ads featuring Chairman Ed Whitacre. This is not an original idea, however, but a copy of something Chrysler’s then chair Lee Iacocca did in 1982 and 1984 (see below for videos), when that company had accepted federal loan guarantees to keep them out of bankruptcy. “If you can find a better car, buy it,” Iacocca said as Chrysler’s pitchman.
The specifics of GMs new ad campaign will be announced today or tomorrow, said a spokesperson at GM. Whitacre, a former AT&T CEO, joined GM’s board after Detroit-based GM’s July 10 exit from a U.S.-backed bankruptcy.
GM is not the only car company to copy Chrysler’s tactic - Ford had Bill Ford appear on TV in 2002, when the company’s shares plummeted over 40% after claims related to fatal rollover accidents of Explorer SUV’s.
Watch the Chrysler Videos from 1982 and 1984: